Why Are Suitcase Boxes Commonly Used in the Retail Business?

There are many features of the suitcase boxes. One of them is the handle that is provided for these particular packaging materials. Just like your leather bags, the suitcase packaging are excellent when used to package various items as they can sustain the weight of those items, and help customers to store and carry items anywhere in a convenient manner. Unlike plastic materials that can cause blisters when the handles are held for an extended period, these boxes made of cardboard materials are very comfortable to handle. The individual handles that are provided which make them unique when used anytime. Besides, since these boxes can last for a long time because they are made with sturdy and high-quality materials, they have also won the heart of many consumers.

Suitcase boxes are also made more appealing with special color techniques. However, a professional printing company will make your design products more delightful with a high-quality color technique such as the CMYK/PMS color technique can be used to deliver high-quality image resolution for your packaging boxes. Your box can has any custom color. You can choose any color you desire to make your packaging boxes more unique and inviting with the particular color technique available. You can also add some images that represent the product that is packed inside the them to give it more style and uniqueness. The images will also attract potential buyers and enhance your brand popularity. Also, it will also give your business some elevation and respect among other firms. Cardboard materials are used for making suitcase boxes. That is because of the unlimited customization option that they have. You can add features like your company logo, or any other feature that you want. There are highly trained graphic designers who have the knowledge and skills to give you the best graphics experience for your packaging boxes.

Their packaging can also be made more appealing with some unique finishing options. These are some of the benefits you get when experts handle your any packaging box. You can add unique finishing options like the UV spot, matte, glossy, embossing. Suitcase box that is used to package food items can also be made more appealing with some unique design features. You can add features like a window layout. These windows will allow you to display the item that is stored in the these without breaking the seal.

Your customers will also make good use of the these boxes after removing the items inside. They can use it to store items like their books, or lightly weighted tools. Also, kids can also use the packaging to store up their toys. Once kids start keeping their toys in these packaging boxes by themselves, it will teach them how to be more careful and organize their rooms properly.

The suitcase packaging boxes are also essential to travelers. Although there are different degrees of thickness of the suitcases, they also last for a long time. There are different ranges of thickness. You choose from the 280 GSM to 550 GSM. It all depends on what you want for your suitcase. You do not have to bother about the weight because the suitcase boxes are light weighted. That is why kids can keep their toys and move them around.

However, these boxes are also very affordable to print, so there is no need of going for plain suitcase boxes. You can add all the design and styles that you want on your boxes to make them more attractive.

When it comes to choosing packaging boxes, the suitcase boxes are ideal option to choose. These are used for many things. Besides, they give more beauty and respect when used as packaging materials for any item. Suitcase boxes are unique. They can be used in trade shows and to transport different items from one place to another. However, depending on the shapes as well as sizes of the suitcase boxes, they offer a lot of advantages when used to package different item. They can be used to secure from small to large projects.

How Are Toughened Glass Shop Fronts an Ideal Choice?

Every store or outlet wants to create an impression where customers are simply hypnotized with the presentation and display, itself. Glass material for any store will be an added bonus. Having toughened glass shop fronts installed ensures visibility and gives any space an accentuated and bold statement in the first place itself.

These glass shop fronts can be clubbed with material like timber or aluminium to bring out a robust yet tempting outcome.

When painted with colours and exuberant designs, it can make any storefront to look extraordinary.

Now, wondering and thinking how to proceed without knowing the advantages that these fronts offer?

Worry not. Here are all the possible advantages one can enjoy easily without much ado.

Perks of Toughened Glass Shop Fronts


Glass shop fronts offer customised design and style to any individual. These doors can come in sliding or with electrical control. Also, they can be installed with the aluminium or timber material, to give it the sound durability. The design or structure is completely based on individual’s choice or preference. When added with awning canopies, they can be a perfect duo.

Low Maintenance

No one would want to spend the entire day scrubbing the fronts and not focusing on the other activities that are important or necessary. Glass shop fronts are a very viable option when cleaning takes a toll, as they are easy to maintain and clean.

Self Demand

Most of the times, people create demand for the product when they see it for real, even if they haven’t thought of buying it before. Glass shop fronts are very helpful for customers to provide effective display or point of sales service, leading to undetermined demand or wants.


Having glass shop fronts, one can ensure more of natural light to enter with less use of lighting appliances during day time. A safe option for those where activities are not needed to be concealed from the public. If the sunlight entering the premise is very strong, then awning canopies of vast variety can be a savvier.

Outside is inside

You love your outside activities or the lovely weather and want to enjoy them inside. Use of glass fronts ensures sheer visibility and tracking of outdoor activities without any hassle.

Cannot corrode

Unlike aluminium or any other material, glass fronts ensure durability and do not corrode when installed.

The above are the few benefits of having these fronts. From awning canopies to toughened glass shop fronts, there are ample of options to choose from to give a store a new life.

I am Karanveer Rawat, an expert in Digital Marketing. I seek information about the latest trends in the market and provide necessary updates about the same. If you want to know more about Toughened Glass Shop Fronts London and Awning Canopies London you can follow me and read the articles on related topics.

Why Retail Shopping Is Growing in Demand

Shoppers tend to be fickle in nature. They want value for every penny spend. And they want only the best with zero compromise on quality. So, sellers have a hard-time catering to the tastes and preferences of a market that is quite volatile in nature. Take for instance, shoppers want even more in a time when the craze of online shopping is at its peak with people having the comfort to buy anything from the comfort of their homes. Quite clearly, buying from the internet is not something that suits everyone and this has opened the option of retail shopping.

This kind of shopping is generally for the traditionalists who hate to abide by too much changes to their usual way of life. They will still prefer to visit the market, analyze products, haggle with the seller and then pay for the product. Such buyers are of the opinion of first touching and feeling the product and then purchasing it. To them, the internet is not a real way to buy as it fails to offer the experience and personal touch associated with the very act of shopping. This is where the concept of retail shopping finds relevance as it has a core market to cater.

The very premise of retail shopping is best suited to those kind of people who still prefer the old-way of purchasing items. Plus, this unique model blends in technology as well to maintain the touch of conventional and deliver the comfort of modernity. So, even if buyers are not ready to order without getting a feel of the product, retail shopping makes sense to them for bringing the option to see what is there to be bought. In this kind of shopping, anyone can check out a store from the comfort of the home and then plan to the actual shopping from the physical store only.

Which means, you can easily check what a particular store has to offer by visiting its online shop, browsing through the available product categories, adding the items in the shopping cart and then locating the store offline to make the purchase. So, you can check what’s there to buy, compare features, read through specifications and make up your mind before actually visiting the store. With such a two-tier arrangement, anyone whether old-world people or new-age geeks can shop the way they feel like. This is where retail shopping makes its presence felt in true sense and win the trust of buyers from every strata of the society.

What’s more, buyers can visit the store near their house and buy all products that often need in everyday lives. They can enjoy the best of online and offline shopping together and get value for their money. Anyone can visit the website and check out all the products available at the retail store and then plan out shopping accordingly. To top it all, these store keep prices so low that shoppers might rue not being there earlier. A great range of products can be expected there and plus, these stores too deliver year-round discounts to deliver value to their esteemed customers.

In overall, it’s clearly evident how retail shopping has changed the way people do shop and get value for every penny spent on the product of choice. This unique concept is gaining more prominence the world over and bringing to fold those lot of customers not satisfied with products or experiences that online world offers. So, this kind of shopping can be expected to grow further in the days to come when more people will be aware of its benefits and value proposition in true sense.

An In-Depth Analysis Of The Wholesale Marketplace in China

The wholesale market of China has evolved a lot over the past two decades. As this country has become a global manufacturing hub, it needed an in-house market that can properly satisfy the need of the buyers from all over the world. Starting from the electronic goods to furniture, sports equipment to apparels, numerous companies all over China are producing these items each and every day.

Chinese wholesale suppliers buy these items straight from the manufacturers in a bulk, and sell them to the local Chinese shops and to the international buyers. A wholesaler is capable of getting a better price from the manufacturer because it purchases large quantities of goods compared to an individual retailer.

The current status of the Chinese wholesale marketplace- Despite getting tough competition from its neighboring country India in terms of manufacturing and business, the Chinese wholesale marketplace has still managed to keep its superiority. Government has taken extra measures to revitalize the wholesale industry and introduces new laws to make sourcing goods from here even more comfortable. Everywhere you go in China, you can locate wholesale shopping destination, glowing new department stores, brilliantly illuminated shopping malls, high-end boutique stores, and buyers. The wholesale markets in China have heavily updated themselves and instead of specializing in a single product, they have accommodated almost all types of goods and items so that they can properly fulfill the requirements of every buyer.

Here is a list of the top wholesale markets in China:

  • Zhejiang Yiwu China Commodity City
  • Guangzhou
  • Zhejiang China Light & Textile Industrial City
  • Wu Ai Commodity Market, Shenyang, Liaoning Province
  • Xiliu Clothing Market, Haicheng, Liaoning Province
  • Linyi Wholesale City, Linyi, Shandong Province
  • Hanzhengjie Commodity Market, Wu Han, Hubei Province
  • He Hua Chi, Chengdu, Sichuan Province
  • Nansantiao Commodity Market, Shijiazhuang, Hebei Province
  • Naochuan Clothing Market, Shangdong Province
  • China Oriental Silk Market, Wusi, Jiangsu Province

The digitization of Chinese wholesale shopping industries-China is one of the most technologically developed countries in the world. Along with their physical presence, all the stores over there have their presence on the digital platform. A person from any corner of the world can make a purchase from these stores. Chinese entrepreneurs have taken the entire business online. Alibaba, DHgate, Alipay are some of the instances of digitization of Chinese manufacturing and the wholesale market.

Chinese companies have fully figured out the importance of having a virtual store to process an order so that they can easily bypass the intervention of middlemen and be far more accessible to their potential customers on the national as well as global platform. Those websites carry copious amounts of furniture, home d├ęcor products, electronic goods, heavy machines, pharmaceutical products, networking gear and almost every imaginable items. The products sourced from here are far more affordable and cheaper than the same items purchased in the U.S. and Europe.


As a potential buyer you don’t need to physically come to China for making the purchase. You see the products online, order the samples for a closer look from a Chinese wholesale supplier and hire a sourcing agent to give you the delivery. You can do the entire business from the comfort of your home. Build a strong business relationship with China and ride the growth.

How to Use Cold Weather to Increase Sales and Customers Fast

With today’s easy communication, connectivity and engagement, restaurant and retail businesses can now offer their customers unique and free services that would not have been possible in the past. For example: “Text For Your Coat – Coat Check Valet Service.” With the cold weather and holidays approaching, your customer’s coats and cumbersome packages can be a real nuisance. Why not offer a free coat/package delivery service to free up the hands of retail customers to shop or deliver right to the table of restaurant customers when they are ready to leave instead of waiting on long lines after their meal has been paid for? In both instances, you not only provide a much appreciated service but collect your customers valuable contact information at the same time. Customers simply text when they are ready for their coats. Your employee simply brings the items right to the customer’s table or department of your retail store when they are ready to leave.

Especially helpful in restaurants, where the reality of having to wait an additional 10-15 minutes for one’s belongings in crowded vestibules is the considered normal, customers will happily embrace the convenience of this new service even if it means they may be receiving future texts from your business.

“Shopping-cart” retail stores could offer customers the additional, free, time saving service of having their carts “Pre-populated” with favorite or bulky items for future visits. Your employees simply add your customer’s favorite, everyday, heavy, hard to reach or cumbersome items to the customer’s carts ahead of time. Moms will love you for the time saving amenity of having diapers, formula, toilet tissue and water alone already in a cart when they arrive! Just have an area where carts are lined up and organized in alpha order and your new free service will take off like wildfire when new customers see the time saving amenity.

There are so many ways to enhance your customer’s experiences with readily available, free, technology today. Buying smart phones dedicated specifically to your business is one of the first steps to offering numerous, time saving, value added services that make your customers feel appreciated and their time and money valued. Like marketing genius Gary Vaynerchuk says, “I think that there are multiple billion-dollar companies and brands that will go out of business because they think of themselves too highly and are not engaging with their consumers in the way that they should be… ” and I could not agree more. Getting and using a smartphone for your business whether you are Walmart or a mom & pop pizza shop will allow you to engage your customers in a way that is authentic, helpful and make them feel valued. Why would your local customers shop or dine anywhere else?

Think outside the box and engage and your business will thrive. Think too highly of yourself to engage and you will make yourself irrelevant no matter how big your marketing effort and budget.

4 Applications That Are Improving the Retail Business

On each passing day, technology is progressing and leaving various impacts on the diverse business sectors. The retail business field is no exception to it. The retailers are showing their great interests to embrace enhanced tools like VR (Virtual Reality) and AR (Augmented Reality) so that they can devise engaging and amazing experiences that would take the level of interaction between the retailer and the consumer to a whole new level. Here is a list of a few applications that are transforming the shape of the entire retail industry and helping the business to grow.

Virtual Reality (VR)

Virtual Reality would offer the latest way of envisioning products, creating quality content along with engaging the products with popular brands.

#1 Alibaba Buy+

This app would give a riveting shopping experience. You can get this immersive experience through a device by Google Cardboard. The virtual shopping mall launched by Alibaba offers the customers the feel of buying products from real-life stores such as Macy’s, Target or Costco. The users simply need to stare at the products of their choice and they can interact with the products. Customers can ask for virtual models, who would showcase the accessories and apparel.

#2 Retale

This mobile application is location-based. The customers can do their necessary shopping on local offers but through the world of 3D VR. The users can not only check out the VR showrooms but can check out the weekly deals as well. If they like any particular product, they can add it to the shopping list. Interacting with the products becomes smoother through product links, clippable coupons along with an impressive video. If the users like any particular product, they can get the navigation information to reach to the nearby store, where the product is available.

Artificial Intelligence (AR)

In today’s tech-savvy era, AR is becoming almost a must-have part of the online shopping experience. According to a recently made survey, more than 71% of the US millennials believe that this AI would precisely anticipate what type of product they want.

#3 H&M Chatbot

To give your visitors an amazing shopping experience, integrating this chatbot is a good choice. It navigates the users or the visitors through a range of outfits depending on the preferences of the users. Once the users define the sex along with the style they prefer, this chatbot successfully suggests different items. The user can either like or dislike the product. If the user does not like the suggested product, the chatbot would offer new recommendations. If the user likes a particular product, it would come up with four options – ‘save it for later’, ‘shop it online’, ‘share with your friends’ and ‘see a new suggestion’.

Augmented Reality

This scalable and robust technological innovation is transforming the retail business to some great extent.

#4 Migros Discover

Migros is a Swiss supermarket. Recently, Migros launched an innovative feature “Discover” in their mobile application. “Discover” successfully integrates Artificial Intelligence. By scanning any one product of the total number of 5000+ products, the users can get an access to the detailed product information along with real-time reviews, ratings, nutritional values and recipes.

Other than all the above-mentioned applications, apps like The Apollo Box, Sephora Visual Artist, Record, Lowe’s Holoroom etc. are making a huge market base.

Top 5 Benefits of ATM Placement in Retail

An ATM placement can make a great deal of a difference to a retail business in a plethora of ways. Here are the top five benefits of installing an ATM in retail and how it can improve the performance of a business in terms of sales, customers, competition,and profits.

1. Pulls Customers like a Magnet

Merchants are bound to pull potential customers like a magnet with ATM’s placed in retail locations and advertised properly. Many customers today prefer cash transactions over credit cards mostly because of the increasing number of cyber-crime cases. However, carrying cash all the time is often not feasible. So, many buyers prefer to draw money through ATM at the time of purchase. Having an ATM inside a store, can attract as well as facilitate cash buyers.

Studies show that when prospects enter the store to use the ATM machine, they are most likely to spend up to 25 percent of the cash withdrawal at the same store where the ATM is placed. This means that ATM placement will not only increase foot traffic but will also increase sales.

2. More Revenues and Profits

Another great benefit of installing an ATM in a retail store is that it acts as a revenue driver. Not only through sales but, through many other ways too. For example, a merchant would already know the fees that the customer has to pay for credit or debit card purchases. This fee is variable on total purchase price. Though it is small, it adds up. However, cash only transactions with an installed ATM would eliminate card fees thereby improving profit margin.

The merchant can set a transaction fee on the ATM to charge customers when they draw money. This fee goes directly to the retail owner, providing an additional stream of revenues.

3. Gain a Competitive Edge

The retail industry is booming and growing overly competitive. To stay ahead of the competition, retail must deliver excellent shopping experiences and services to customers. With an ATM placement, retail can cater to more customers as some may want to use the ATM as they may not have cash in hand to make purchase. So, instead of leaving the store to draw money, they can easily make transaction within the store and buy their desired products with ease.

4. No Risk to Customers

The increasing number of cases related to money snatching from ATM users and even ATM thefts is alarming. However, an ATM inside a store, customers can easily withdraw money from the machine without any risk. This most certainly contributes to a great customer shopping experience as customers get to make cash transactions and shop without any worries, stress or risk. They have the peace of mind that they will not be robbed. And that is what customers want. They want to enjoy a stress-free shopping experience which gives them the flexibility, the power, and the convenience to select their choice of payment mode.

5. Happy Customers Means More Business

Having an ATM installed in retail, business are giving customers the convenience to select their choice of payment mode. This convenience translates into happy customers. And statistics show that on average, happy customers tell approximately 9 people about their experiences with a company. This helps find new customers and sell more to existing customers.

Good customer experience further helps in creating buzz. Studies show that most people would like to share their good and bad experiences with a business online through tweets, Facebook and online reviews. This exposure is great for a retail business because 81 percent of the US population uses social networks translating into 207 million people.

Growing Need for High-End Fashion Brands to Go Fur-Free

Animal fur is one of the high-priced raw material used in the production of high-end fashion products. The material has been used since time immemorial in human clothing. In recent times, inhuman practices in the fashion industry have come to the forefront including the perceived cruelty to animals and the unethical rearing of animals for the production of fur.

Animal fur in fashion and the growing consciousness

According to many animal rights’ associations, nearly one billion rabbits, 4 million foxes and 50 million minks are bred and killed for the sole purpose of producing fur from these animals. Both the breeding, rearing and killing practices have been labelled as inhuman and barbaric by most activists around the world. China has been the largest exporter of animal fur in the world and widely criticized for its alleged unethical killing of animals including cats and dogs.

Animal fur has remained in popular culture and fashion; especially, in its usage as a luxury textile. It is considered as a symbol of social and economic status because of its cost and rarity.

However, with the turn of the century, a lot of impetus is being laid on the production of ethical and conscious clothing sans the cruelty to animals on moral and ethical grounds for the sake of fashion.

After years of protests against the rampant use of animal fur in fashion, many animal rights activists have finally found some relief as many high-end fashion brands have gone fur-free. The move has been welcomed by authorities, activists, fashion industries and the general masses alike. Some of the leading names in fashion retail that have gone fur-free include Hugo Boss, Calvin Klein, Ralph Lauren, Tommy Hilfiger and Gucci.

Recent trends in the fur-free fashion revolution

Michael Kors, along with Jimmy Choo, is the most recent fashion brand to adopt a no-fur policy. Net-a-Porter is a popular luxury online shopping portal that has announced a no-fur policy across all of its e-commerce platforms.

A considerable work in this regard has been done by various animal welfare groups across the world. These include Born Free USA, part of the Fur Free Alliance, PETA and others.

One of the best examples of fur-free fashion is the popular London Fashion Week that welcomed fur-less fashion on its catwalk ramps. The event boasted of 86 percent of its shows to have featured completely fur-free fashion.

British designer-activist Stella McCartney’s introduced her fur-alternative label ‘Fur Free Fur’ featuring long-haired coats at the prestigious Paris Fashion Week.

The Road Ahead…

In spite of the efforts by animal welfare groups around the globe and fashion brands and retailers joining hands to fight the menace, a lot of work remains to be done in this regard. There are still many fashion retail brands who identify themselves with the prolific use of real fur in their products. The likes of Fendi, Dior, Saint Laurent, Louis Vuitton, Canada Goose and Karl Lagerfeld further need to reevaluate their stance on the matter.

Human fabrics have been evolving and fashion takes the baton forward in bringing new trends and innovations in the industry. The use of alternative fur is one of the champion alternatives, pioneered by Stella McCartney. Therefore, fur-free designs are here to stay and it’s high time that luxury fashion brands embrace ethical fashion for good!

Mayank Mohindra is an author on apparel, textile and fashion industry. His articles are based on latest apparel industry news, textile news and/or analysis of the dynamics of global apparel trade, and fashion industry.

Packaging Design Tips to Boost Your Sales

It has been backed by studies that the choice of packaging can play a huge role in driving the sales of a product. It can be even more effective in drawing the undecided customers. The packaging speaks for the product itself and is seen as a reflection of the product quality and brand reputation. It also helps in creating a sense of emotional attachment among the regular customers. Therefore, it is also very important to pay attention to the design as much as to the product. Here are some valuable tips on how you could increase your product sale by choosing the right form of packaging:

The design should be in accordance with the target audience

The package design should be reflective of the values, attitude, age, and behavior of the target audience. This can help in pushing the product sale to its maximum. This can be brought into effect through the visuals and prints.

The design should reflect the brand personality

Packaging can have a defining effect on the brand personality. So make sure that the design is in tune without your brand principles. If you observe the major brands, you will notice that each one maintains its own unique style in its packaging. For example, Apple maintains a very minimalist design in all its products.

Convenience factor

Convenience is as equally important as the appearance. For example, if you are marketing a body lotion, it should come in a bottle makes it highly maneuverable. If one has to go on pumping to get out the lotion, he/she may shift to another product that has addressed the issue. Therefore, the packaging should be such that it solves the most common problems faced by the customers.

Visually appealing

There is a very tough competition among almost every product on the market. Going for a visually appealing packaging can make your product stand out in the midst of others, thereby giving you a greater advantage.

Hiring a professional for the design

As the competition is very tough, it is always helpful to go for a professional designer. This can help in building a better product image among the customers.

Showcase the benefits

If you have included any benefits to boost the product sales, it is important for these to be displayed very prominently in packaging. The letters and the graphics can be so chosen that it instantly catches the customer’s eyes.

Multiple designs

To make sure that you land up with the best, use the multiple design approach, in which you prepare multiple designs and select the one that seems most fitting to your product.


Color can give a subtle message to the customers and also shape your brand image. Therefore, make sure that you select your color with care.


It has been found out that almost 93 % of the customers place a high weightage to the product packaging. Therefore, adopting the right strategies can definitely help you increase your sales by a significant degree.

3 Significant Steps to Make Your Customers Come Back to Your Retail Store

One of the primary pillars upon which most of the retail stores thrive upon happen to be customer satisfaction. And for achieving that there are a number of factors that come into play like the quality of products, price, complaint management and staff interaction.

In fact, it has been revealed through research that almost 65-70 percent of the customers can leave and never return to your outlet because of the interaction of your staff at the store. But there is nothing to be worried about, this can be controlled by the owner or the manager of the space.

You can work this out by keeping a subtle eye and practising keen observation and taking into account what is working for your business and what is not. It is through reinforcement of the positives and detection and retraining the negatives that can help you to get along with your business.

Consumers are always on the lookout of an elusive and great customer service. They talk about it on the social media, with friends and relatives and in reviews on the internet. Since your business is to a great extent based on relationships, it is vital that every customer gets a great in-store experience in order to make them come back again and again.

Here are some of the ways with the help of which you can make people come back to your shop time and again and purchase more.

    • Go Through the Store Every Day – There are certain ways to go about retailing. If you find your associates getting confused with the placement of the goods then it is time to go for this exercise once again. It is mandatory for every person at every shift, each and every day to go for the entire shop-strolling. You will be able to understand which areas of the floor require attention and where the former products have been removed through this.
    • Lookout for Ways to Interact with the Customers –Body language plays a crucial role in determining how we communicate with each other. So it is vital to know how customers perceive the body language. An associate rolling her eyes at the customer’s question is as poorly perceived as the one who crosses his arms. An associate who tries to invade the personal space of a customer does not score high on the person’s list of interactions.
  • Acknowledge Your Customers – If you watch how the customers enter the shop you will notice three ways – the customer has just come in to take a stroll and is enjoying being in your store or she has come up with a mission to buy something urgently or it may be the case that the customer needs some help urgently. Each of these customer notes the perceived time according to the clock in her head. You can go for asking the customer how long it took for an associate to respond to her and she may reply in five minutes even though in reality it was just 60 to 90 seconds. This is perceived time and it can work in the favour of the retail. You can train your associates to address each type of customer accordingly and recheck frequently when required. You can smile and engage in interaction with the customers whenever you come about 5-7 feet of the customer. This can give them a great experience every time they enter your store.

The above are some of the ways in which you can make customers come back to your shop resulting in greater customer satisfaction and more sales for your business.

Derek Alam has extensive knowledge on retail business and shares his knowledge through a plethora of write-ups to help the newbies in this domain. He has massive experience in this field as he has been associated since many years with reputed retails like Store 99 in India that has been able to create its own niche in the world of retail for its quality products and excellent customer service.